Email is an excellent way for churches to connect with visitors and existing members. Everyone with an online presence has an email account nowadays allowing you to reach out to them via their email addresses. By creating an email list of anyone who visits your church you can streamline communication with these visitors and promote your church and the Word effectively.
However, to do so, there are some strategies you must keep in mind to ensure your email marketing efforts are a success. Below are listed the top strategies that you can employ to promote your church’s events via email marketing.
Use An Email Designing Tool
It is true that you can be simple and send out a text-based email to promote your church events, however, it may not get as much engagement and you risk losing the attention of the reader. But if you present the same information in an engaging and fun way, using graphical elements, then you will have a much greater chance of being effective. After all, a picture speaks a thousand words.
To do so, you will need an online graphics designing tool, such as PosterMyWall. And online service saves you the hassle of installing software for this purpose. Moreover, you can also use pre-made templates to help you with the basic design. With the holiday season upon us, you can use the christmas email templates to create promotional emails for that time and send them out en masse. Write down emails of your members and also visitors when they come and then send these emails out to them to inform them of events at your church.
A great way to do so is via newsletters which you can send out periodically. For example, the Crestwood Church does so by sending out regular newsletters to its mailing list. Members and visitors who share their email with them receive these newsletters in their mailboxes. They also maintain an archive on their website for previous issues as well, so people interested in catching up on the church’s news and events can browse them at their leisure.
Less Is More
Keeping things short, simple and to the point is key when it comes to marketing over the internet. The same is also the case with email marketing. The last thing you want to do is unleash paragraphs upon paragraphs on your readers. You want to keep all textual content short and easily comprehensible.
Most people skim over the text they find to see if it has something that catches their interest. To make it easier for them, consider breaking the text into sections with headings. You may also use bullet points, bolded text, and contrasting colors to further make it easier to read. In the event, you have a piece of information with large quantities of text, only including a short description of it in the email but with an outbound link to a page with the full text.
Use Engaging Subject Lines
The recipients of your emails will first look at the subject lines before they even open them to check out what you have sent. This is a make-or-break moment because if the email subject needs to be more engaging, it will retain your readers.
You must therefore craft your subject lines to be engaging and the kind that compels people to open the email. It is even better if they call on the reader to take some sort of action. They have a much higher chance of being effective than a bland subject line.
Pictures allow us to say what words cannot. When it comes to email marketing, less is more, and flyers, with their graphical content, will allow you to do so. Flyers strike a healthy balance between graphical content and text. When utilized in an email, it allows you to convey your message effectively without losing the attention of your reader.
To make these flyers, you will need an online graphics designing service, like PosterMyWall. You can then select from the hundreds of church flyer templates that will give you a basic structure. You can then edit and tweak it according to your needs and then use it in your emails as the body.
The Haven church created such a flyer to use in their emails and later shared it on their Instagram as a post. Due to its versatility, a flyer can be utilized in different ways from physical use to social media posts and emails. You too can create something similar which you may use elsewhere as well.
Despite their advantages, emails have a limited reach as they can only be sent to people who have shared their email addresses with you. This means you have to step up your game to promote your church’s events. By following the advice listed above, you can give yourself the necessary edge to do so and bring your A-game to email marketing.