2021 was all about guest posting and blogging and how it helped the brand’s websites tremendously in the last few years. But does that mean the old practices of SEO still work? And there is no change in the guest blogging rules and regulations? Times have drastically changed and the way guest blogging is done now is equally different in the current era. One of the best things about guest blogging is that it does not give any short-term results or return on investment, however, their results are pretty far-fetched and good for the organizations therefore most of the brands are now seen getting the guest posts done. In case you come across any “write for us health” or “write for us digital marketing” advertisements, that’s the right spot for you.
When you are guest posting, there are two main things that you need to look for, the best practices to adopt and all the mistakes that one should avoid. For people to know, guest blogging is one powerful strategy of inbound marketing which is adopted by one of the known trends followed by the guest posting.
Things you Must Consider While Guest Blogging in 2022
Define your Goals
No matter what year it is, whether it is 2021 or 2022, working without having any proper goals is the biggest mistake that you would ever make and we do not recommend it at all. When you see brands like Stabene.net and Fit Living Tips posting their guest blogs you would see how they have some definite goals in their head before they move forward to the other things. With the regular posting of guest blogs, you have a chance to leverage the long-term benefits of guest blogging. The best way to use guest blogging is to use it as a digital marketing strategy that would help in creating brand awareness, generating inbound links, and increasing website traffic.
Search the Websites that Publish Posts
Once you have decided your goals and know what you want to do in your life it’s time you broaden your horizon and search for the websites that do guest posting. There are various brands and organizations out there including some entrepreneurs looking for content writers to guest post on their own websites. However, you can reach the top only when you have found the right website for your guest post. All you have to do is write relevant content that educates the reader about the particular project and subject. For instance, if you are good at writing about skincare and makeup you can begin writing about it only after you have searched the right website first.
Get the right Search Strings
People today do not really look for the right keywords and frankly speaking, are pretty tired of searching for them and using them. If you are looking for some opportunities for guest posting, you need to try out some new content and new ways of finding it. There is not much you need to do all you have to do is follow the following rules and you may land a good guest post opportunity.
- Your Keyword “write for us”
- Your Keyword “write for us fitness”
- Your Keyword “guest post opportunity”
- Your Keyword “guest post courtesy”
- Your Keyword “submit post”
- Your Keyword “post suggestions”
- Your Keyword “submit an article”
- Your Keyword “submit your content”
- Your Keyword “submit news”
- Your Keyword “writers wanted”
- Your Keyword “become an author”
This is the best yet safest way to search the strings and get the right guest blog posting opportunity for your brand.
Once you have found the right string and perfect guest blog opportunity, it’s time you evaluate the short-listed websites and check out their reputation and credibility. You cannot put your brand at risk by posting a guest blog at an irrelevant and uninterested website. The scammers out there are always on the lookout for the opportunity where they can loot the people by providing lousy service and not-so-good content as well.
Once you are satisfied with the website’s reputation and credibility, professionally approach them and get ready to earn a handsome ROI. However, you can increase the ROI only when you have published your content on different reputable and popular websites. Your Domain Authority will be used as the main parameter while you are comparing all the websites that you shortlist. Nevertheless, we always advise you to search for the better options for the guest posting that the website provides with the better and stronger Domain Authority. Apart from this, you also need to keep an eye on the source and the traffic size of the website.
Extra Ordinary Pitch
Now that you have found that one perfect website where you want to post your content, it’s time you approach them with the right pitch content. But how do we do that? Is it easy approaching them without sounding too basic? Think of the reasons why they should let you post your content on their website? If your pitch is not attractive and is not extraordinary, why would they let you post their content on their website?
Choose the topic that you think you are an expert at, it is up to you, which niche or subject you want to go for but the best you can do is get them the right kind of content for the page. While you are comparing all your content ideas, it is up to you to utilize the two most important factors, whether your chosen topic goes with the website well? Also, if the website does not already have similar content already. In case you find similar content on the website, you need to tweak it a bit and then approach them.
Make sure you are getting them the right kind of content and most importantly approaching them with the right and catchy pitch. Your pitch will leave the first and long-lasting impression, do not ruin it with lousy content.