TikTok is offering 10-minute videos, which is similar to a young child receiving an avocado for Christmas in 2015.
On February 28, Twitter user @MattNavarra provided a screenshot of a TikTok notification signifying his ability to upload videos up to 10 minutes long “from your device.”
As of July 2021, the app’s 60-second and 15-second video limits were increased to three minutes. This raises two major issues: Taking on YouTube’s social media throne? Why do we need 10-minute TikTok videos?
In contrast to the app’s three-minute video release, the overall reception to TikTok’s 10-minute video rollout has been… divided. I know. Why are 10-minute TikTok videos so divisive, especially when many demanded a lengthier option? There are already other apps for that. “Create a YouTube channel. Do we need 10-minute TikTok videos?” another tweet, “How long can a TikTok video be?? Sorry if your TikTok is longer than 3 minutes.” It’s important to note that TikTok’s reputation as a short-form video app has helped it fast catch up to rival social media platforms like Instagram that have spent significantly longer establishing their fans.
TikTok creeping in on YouTube territory
I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV
— Matt Navarra (@MattNavarra) February 28, 2022
There’s also the issue of my three fatigued brain cells handling ten minutes of whatever gets up on my TikTok For You Page. For thoughtless amusement, minimum work, and instant reward, TikTok users flock to the app, both as viewers (like myself) and creators. The app’s speed is one of its main draws. In the same time frame, artists may film, edit, and post content, viewers can consume a variety of content. Producers, in particular, may be unwilling to embark on long-form videos due to YouTube’s partner program currently providing far more financial benefits than TikTok’s analogous creator fund.
Of course, many users think social networking app upgrades are stupid before easily forget it. When Instagram Stories originally launched, some Snapchat users predicted the Snapchat Stories clone would fail. Instagram Stories reportedly outperformed Snapchat Stories by 2018. That Elliot from “Euphoria” can post his complete season two finale concerto in one sitting is comforting.