Orijin Bees had a fantastic year in 2021, thanks in large part to the efforts of 7-year-old Esi Orijin, who persuaded her mother to produce the Baby Bee Doll Collection. Let’s just say that it’s evident that kids and their toy boxes have been waiting for Baby Bee Dolls since they were featured on Oprah’s Favorite Things list, launched with Target, received the Mom’s Choice Award, and was named as a finalist for the Toy of the Year Award in 2022.
“Previously, without even a passing glance, one would notice that black dolls only had one sort of curly hair texture and perhaps just one skin tone,” says Esi’s mother, Melissa Orijin. “No matter how hard I looked, I couldn’t seem to find dolls that represented the wide range of black and brown girls’ personalities.”
“Through Orijin Bees, we hope to give dolls that are authentically representational of black and brown females,” Melissa explains. Skin tones, hair colours, and curly hair textures are all available in a range of Baby Bee Doll varieties (3c to 4c curl patterns). We do this because we know that this collection encourages self-acceptance and inclusivity when children are playing. We are attempting to close the gap by developing goods that are reflective of children who, prior to the creation of Orijin Bees, did not feel included during play. Ultimately, our goal is to assist in the development of self-assured children who will grow up to be the leaders of tomorrow. “
Upon being asked by Storybeat Studio, “Why are dolls vital toys?” Orijin said, “Dolls are really important when pretend play is being engaged.” These activities teach youngsters about their place in society, foster nurturing, aid in the development of gross motor skills, and the list goes on and on! Children frequently project their own personalities onto their dolls. If kids don’t have dolls that look like them, we need to ask ourselves, what do they think of their own appearance? “Can you tell me what we’re teaching them?” Melissa went on to say, “We need diversity in toy boxes since the world is a multicultural place.” Children learn about the world while they are having fun. What if we educated children from the beginning about the importance of variety and the importance of celebrating our differences? Wouldn’t we live in a much better world as a result of this? “I believe that is the case.”
The impact of the Orijin Bees is being noticed by media giants like CNN and the BBC. According to a recent Forbes storey about the company, “What’s even more impressive than being included on Oprah’s Favorite Things is witnessing the impact these dolls have had on Orjin’s daughter and youngsters all over the world.” The utter joy and excitement that children experience when they encounter a doll that looks like them is shared with Orijin by parents, grandparents, aunts, and uncles, among others.
“It’s a wonderful experience for both the adult and the youngster,” said the teacher. They get to see their child portrayed in a doll and know that it will have a positive impact on how they perceive themselves as a result of this. When it comes to children, we adults understand the importance of playtime. We are well aware of the importance of this in their development. Being able to play with dolls that look like them encourages these children to cultivate self-love, “Orijin continued. The design of our dolls is quite deliberate at Orijin Bees, and we take great care in creating them. Everything from the skin tone to the hair texture, facial characteristics, and clothing is taken into consideration. Customer comments such as “Our children can’t leave the home without their dolls, and they take them everywhere with them” are heartwarming to hear from a prospective customer. Parents have shared their experiences with us, stating that having a doll with the same hair as their child has helped their child accept their own hair. Every one of these indicators suggests that we are on the right track with the Orijin Bees. Our commitment to inclusion is at the centre of all we do, and we cannot place enough emphasis on it. “
Customer demand for Baby Bee dolls with characteristics more reflective of black and brown girls has fueled the popularity of Orijin Bees, which has seen its Baby Bee dolls receive much-deserved praise and attention in the multicultural doll industry.
Orijin Bees is an acronym that stands for: Our Representation Is Just Inclusion Normalized, Beautifully Empowering Every Soul (Our Representation Is Just Inclusion Normalized, Beautifully Empowering Every Soul).