Kim Kardashian’s latest collaboration with Beyond Meat isn’t well-received after it was revealed she’s not eating the product in the ad.
Kim is introduced as the plant-based brand’s Chief Taste Consultant. Her Instagram account featured the clip. Kim: “I’ve helped with my best asset.” “Taste.” Kim tries Beyond Meat tacos and burgers.
As the video ends, Kim says, “There’s never been a better time to beyond.”
Kim will highlight Beyond Meat’s delicious, nutritious, and sustainable product portfolio with her signature recipes and creative content, the company said.
The Real Reason Kim Refuses To Eat Beyond Meat
Since the video was posted, fans have noticed Kim isn’t eating in the commercial. In one scene, the reality star is chewing but has a bite-free hamburger in her hand.
ET Canada reports that a chef removes a full plate of chicken tenders from Kim’s video.
The comments focused on Kim’s fake eating. One person wrote, “This is so good you don’t even have to eat it.” Another follower said, “The hamburger wasn’t bitten,” and another said, “This is Kendall’s Pepsi ad.”
Kim and Beyond Meat haven’t responded to the campaign yet.
Some suggest Kim has a dietary restriction or doesn’t like the brand’s products.
Commercials require multiple shots, says The Takeout. Repeatedly shooting many scenes. Kim couldn’t eat a real bite every time. Real food onset can cause practical problems that waste time, like smearing makeup or getting in teeth.
It’s normal for actors to pretend to eat during a scene, but Kim is promoting a food brand.