The battle for spot number one on Google is never going to end, and it’s not easy by any means to grab that position. Several factors decide if the site will rank number one or not. It’s not always necessary for driving more traffic; you need to be number one. If you manage to optimize your content and website well, Google can show it on featured snippets, and they are the gold mine to drive traffic and sales.
Featured snippets are called position 0 as they appear above the organic listing, and this is the biggest advantage of winning them for your site. In this article, we wish to look at five simple rules that will help you get the maximum number of featured snippets. Also, if you are a beginner, you can follow these tips to optimize featured snippets.
-
Aim for question-type search queries
Keyword research and aiming for question-type search queries will boost your chances of winning a snippet for your articles. Try to include the maximum number of questions that people are searching for on that topic. You will easily find those questions by doing a manual search. Or you can also use an SEO tool to fetch the relevant data.
Once you gather all the relevant keywords and queries, create the content around them. Or you can also optimize the old content in this way. It will help you gather more traffic from those queries and the most searched keywords. One thing to keep in mind is that once you gather the queries, try to give in-depth answers. The more details you will add to your content, the more chances you will have of winning the snippets.
-
Focus on people also ask.
Whenever you search for something and scroll down, you will surely notice a small box with a title that people also ask for. In that box, you will find a lot of short queries and answers for those queries. When you click on one question, the list keeps growing, and it’s a goldmine for you to create content.
If you are struggling to add more relevant content to your articles, consider the people to ask for content ideas. It will not only make the content rich but also add more value to the readers. Many SEO services experts also consider adding some relevant hashtags in their content as it helps people find the website easily.
-
Try to rank on the first page.
It’s not a surprise that nearly all of the featured snippets are from the ranking on the front page of search results. So, if you also want to win a featured snippet, try to rank your site on the first page. Only after this, there will be chances of getting a snippet for your content.
For achieving the position on the first page, you need to perform an analysis of the top ten websites that are already ranking on the top ten slots. Check their content length, backlinks, on-page optimization, and images. Figure out which website has less or equal domain authority and prepare better content than them. If you prepare better content than the competitor, the chances are optimized; featured snippets will rank in the search results.
-
Follow the inverted pyramid style.
The inverted pyramid style is a simple yet beneficial concept that helps you organize the information efficiently. In this concept, you offer the most relevant, newest, and most awaited part of the information. After this, you add the other important details below, and the supporting general information follows it.
By following this format, your readers will answer their queries in a jiffy, and it will help you prepare your content for optimizing featured snippets. It is a smart content-creation technique that most people don’t follow or don’t know. Research more about this technique and learn how to create this type of content to rank higher.
-
Include a Q&A section on your website
The Q&A section is to the point and has crisp content that answers users’ queries in no time. If your site is not having one, try to convert regular text into FAQs and make a dedicated section. Once you optimize the content in this format, there is a very high chance that the FAQ section will rank for certain queries or keywords.
But make sure that the FAQs are adding more value to the readers and saving their precious time. Please search for the popular questions and include them on your website.
These were some important tips to optimize featured snippets and drive more traffic to your site. Start optimizing your site’s content and overall on-page SEO performance. Gaining featured snippets is a long-term game, and you need to keep doing it as it will improve your chances.
