How to increase followers on Instagram? When used correctly, Instagram can become a highly targeted visual marketing channel.
With 1 billion monthly active users, 500 million of which use the app at least once a day, Instagram is a key channel for branding your eCommerce business.
As with any other social network, even in the case of Instagram, there are right ways to use it, wrong ways, and smart ways to have free Instagram followers.
In this article, we will show you how to use Instagram in the most effective way to increase followers and drive organic engagement with your audience.
Use the right hashtags
Your goal on Instagram is to keep your current audience and increase your following at the same time. Always posting new photos that are interesting and engaging is the right way to keep your audience. But how to increase Instagram followers free?
If you want to increase your reach, you need to start thinking about hashtags. Putting hashtags on your photos makes them more easily found for those looking for those specific terms.
How many and which hashtags to use? According to Hubspot, on average each Instagram post contains 10.7 hashtags. Also, the most popular words change over time, so you’ll need to research keywords every 2 to 3 months to make sure you stay current.
Just like on Twitter and other social sites, Instagram users use certain hashtags over others. By using the right hashtags with your photos, you are much more likely to be reached and discovered by new people. If you use Instagram Stories, include hashtags, in the same way, to make it easier for you to discover your content.
Using hashtags is one thing, using the right ones is another.
Popular and generic tags (for example, #friends, #summer, #vacation, etc.) will almost certainly lead to more followers and likes, but they won’t lead to long-term engagement, much less new followers and sales.
Most relevant hashtags
If you want to tag your photos the right way, you’ll need to find and use the most relevant hashtags. This means searching for the correct keywords to make sure you are using the most relevant hashtags that not only describe your brand but are sought after on Instagram. This way may help you get more free Instagram likes.
How to Increase Followers on Instagram – Idea
Here is a trick I use for my eCommerce business. I did keyword research for each product and product category in my online store to see which hashtags are the most popular on Instagram. I have identified 15-20 for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and the type of product I offer in general. Finally, I created an additional list of hashtags specifically local and related to my brand. For example:
- Key hashtags for my brand
- Key hashtags for the product category
- Key hashtags for locations
All of these key hashtag groups are then transcribed onto a page in Evernote. That way, when I’m posting an image on Instagram, I just need to log into my notes on Evernote, copy my hashtags by brand, product, and location, and post them with each photo.
How to increase followers on Instagram
Doing all the research and organization work and saving the most useful and popular hashtags will save you a lot of time, as well as help you increase engagement with your brand and gain new followers.
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