Facebook is the most popular social media platform. It holds a special place in brands’ social media marketing strategies as it helps them to gain more audience and provide constant help and support. With the introduction of Facebook Ads, Facebook tried to provide great aid to businesses to gather more crowds. But unfortunately, Facebook Ads were a little too expensive for small scale and medium scale businesses. Marketers were quick to find new solutions that provide benefits to their brand and are cost-effective. And they finally found the tool that fulfils all the above needs – The Facebook Widget for Website.
What is Facebook Widget?
Facebook Widget is a dedicated Facebook aggregator tool that helps you gather, curate, and customise Facebook Feed related to your business and embed them beautifully on your website.
Facebook feed is the content you see on your Facebook wall when you log in to your Facebook account.
The widget also gathers the feed from all over Facebook that is relevant to your business. It collects the feed using hashtags, mention, tag, photo album etc.
The Facebook widget is a powerful and impactful social aggregator tool that helps you to enhance your social media presence and creates a good impression on your customers.
In this era of the internet, people have a heavy dependence on social media and have accepted it as part of their lives. It has become so powerful that it can make or break a brand. Facebook is the social media king and greatly influences peoples’ minds as people often read about the brand on social media. With such impact, it is impossible to ignore Facebook as part of the social media strategy, and hence the Facebook widget is the best tool that you can use to enhance your business. You want to know why? Here are the reasons.
How Facebook Widget increase Engagement on Website
Enhances your Social media presence
As mentioned above, social media is now part of the daily routine for many people. And even brands use social media platforms to interact with their customers.
In this era of social media, you must have a good number of followers and great engagement on your posts. As nowadays, social media pages have become used to measure a brands’ reputation.
Facebook still leads the race as the most popular social media platform, it becomes important for you to gather more audience on your Facebook page and increase your followers.
As you grow on Facebook, you will have ample opportunities to grow your customer base and great features that will help you interact with your followers and know more about market trends.
Facebook Widget showcases the feed related to your business; you can also use it to display the feed from your page. If the visitor likes your connection, he will follow your page directly from the website as it creates a link between your website and your Facebook account. It will help you gather more followers and users to get a sneak into your Facebook account.
Makes your website engaging and interactive
A website plays a vital role in creating a good impression on users’ minds. In today’s world, when people are shifting towards online shopping, your website can influence them to buy from your brand.
The Facebook widget provides Facebook feeds related to your business to your visitor. The feed consists of images, videos, reviews etc. all these contents attract the visitors’ attention, and they can scroll through the feed to read or watch more content related to your brand.
Adds vibrancy to your website
Facebook is a hub of varied content on digital media; it allows its user to post visually related content such as images, videos, GIFs, and even written and text content.
This vibrancy helps you, as widgets, gather all these posts and display them beautifully on your website. The variation of the text and different visual content makes your website pleasing and vibrant.
Also, you can customise the widget as well; you can change the layout, customise the background, change the font style, font size, colour etc. and add charm to your website.
Provides social proof
The widget gathers the posts from Facebook; you can provide instructions where the Widget will fetch all the content with your brand’s mention or tag.
Facebook provides the feature where users can tag or mention the brand in their posts. The widget will import all these contents to your website.
People often click the picture with the product, upload it on Facebook, or even use it to provide their feedback on the brand.
You can show these images and posts to your visitor and provide social proof to them. A potential customer will always look for reviews and social proofs before purchasing the product.
Helps to build trust
Trust is the essence of a business. A customer will not buy from a brand that is not trustable. Hence it becomes important for you to win the trust of your potential customer.
As mentioned above, social proof can do wonders for your business, and a Facebook feed provides a good range of social proof to your customers. You can display happy faces and positive responses to your visitor. Such happy customers and good response help you win your visitors’ trust, converting them into customers.
People often use Facebook to write reviews about a product or even share their experiences with a brand. The Facebook widget helps you embed all these reviews, feedback, testimonials, and opinions into your website. It will help you build trust with your potential customer, but this will also help you to make a strong bond with your customers.
Customers feel respected when a brand considers their opinion or showcase their review on the website. The acknowledgement of public opinion also helps your brand in enhancing brand reputation.
Summing it up
Facebook Widget is an efficient and cost-effective tool that helps you to achieve more sales and helps your business to strengthen its social media presence. Facebook is an impactful platform and always supports the businesses present on the platform. The Facebook widget creates a link between your website and Facebook, and hence it assists you to extract maximum benefit from the platform.