Social Media is one of the platforms where you can find a large number of active users. Social Media platforms so like Facebook, Twitter and Pinterest, LinkedIn and Instagram, etc, etc.., are some of the best media to get attached, together and connect with your audience. So how you’re going to enhance your business with the help of these channels?
Let’s go, To explore the benefits of social media. There are lots of benefits you can get for your business by giving a little time on social media. There are two ways, one can go with social media optimization which is free of cost and the second is social media marketing, into which you can run an ad just like we are running an ad on google and youtube. Here in this post, we are going to explore the first option which is social media optimization(without spending money). Before going further take a look at what benefits you can get from social media.
Benefits of Social Media:-
1. Get a chance to interact with a large audience without any cost.
2. Opportunity to directly connect with your customers/audience.
3. Build your Brand Name.
4. Increase your website organic visibility
5. Boost your web traffic
6. Easily get Customer Feedback
7. Observe your Competitors
All these are the advantage of social media that you can get without spending a coin. So Let’s start, First about all you need to make a plan for your social media. How you’re going to maintain your account. Make a business page on different social media platforms.
1. Make a Plan for your Social Media
First of all, you need to make a plan to achieve your goals. In social media optimization, you can get results faster than social media marketing. But yes it will be good for the long term. You will build a long-term relationship with your audience or can say with customers.
Make a plan, identify your goals. Starting without deciding your goals is like wandering around a forest without a map.
2. Identify Your Customers
Identify your customers, for which region, what was the age group, what was their requirement, will they be your customers, and more. Your content won’t be effective unless you didn’t design based on your customer. Develop relevant content that is useful for your audience.
After preparing good content, the second important thing is medium. Where you will find your right audience. Like most of the users are active on Facebook, Twitter, and Instagram but if your audience is from the professional category then might be you find your right audience on Youtube.
Let’s take an example, I’m working for TheDigiMarket, It’s a blogging platform where a newbie or a professional a lot of things about digital marketing tips & tricks. Also, it helps newbies to start their own blog and earn while learning. So for this, To targeting an audience for ghazanfariqbal, what do you think which platform is for this.
Well, here is your answer, for my website Facebook, Twitter and youtube will be more powerful than other social media channels. Because we need to reach maximize audience by giving them useful content. Which increases their knowledge and which is helpful in practical as well.
Best Social Media Platforms for Marketing:-
A Facebook business page is a must for any business or any brand, and you must be a post on a daily basis. Today’s audience expects all businesses must possess their presence on Facebook at least. A lot of audience/ peoples also expect those businesses to reply to their questions and concern and they can get easily connect with them. Also, it is best to utilize Facebook ads to increase organic traffic on your page.
Twitter may be a fast-paced platform, where a lot of celebrities, leaders, and famous peoples are active. Lots of people seek the latest news, update, and knowledge on this platform and it makes it more beneficial for business. Publish original post content daily basis to get maximum reach and response.
LinkedIn is a social platform but it is for professionals. If you’re into B2B business then it is more useful for you. But it is not more useful for B2C business as an aspect of other channels.
Youtube is not a common media platform but yes it’s a video platform where you can reach lots of audiences by posting good videos. If you’re publishing your content once a week then you probably got a lot of likes, subscribers, and convert them into customers.