A smart business is a seen business. There are nearly 350,000 billboards in the United States. If you want to do well, you need to get your outdoor advertising campaign underway.
Yet smart advertising can be difficult. You need to avoid the myths of outdoor advertising while creating a clever campaign.
What size of billboards is best? What is the price range for outdoor advertising? How long should you wait before you adjust your marketing campaign?
Answer these questions and you can become seen and smart in little time. Here is your guide to the myths of billboard advertising.
The Bigger, the Better
You can find many different types of billboards in an urban area. Some are very small and targeted toward particular streets. Others are larger and aimed at highways.
Many people go for the latter, assuming they will reach more people. But a big billboard may be impractical for a low-budget campaign targeted at a particular demographic.
Think about the audience you are trying to reach and where they gather. Then pick a billboard at a location that they will see.
Billboards Are Expensive
The price range for billboards can be large. As you might imagine, the larger the billboard, the more expensive it is. Billboards in more popular areas also tend to cost more.
But a small billboard in a low-demand area can be affordable. Do your research and keep digging until you find rates you like.
Billboards Provide Instant Publicity
Billboards do not create publicity overnight. Like everything in the marketing industry, they require time to leave an impact. A person may need to see an advertisement several times before deciding to buy something.
Monitor the progress of your outdoor advertising campaign over several weeks. You may need to pick a new location or message in order to become successful. You should consider buying a few different billboards across a certain area.
Try to get a clear start with your marketing efforts. Establish what your brand is with recognizable symbols and relatable themes. Build on these symbols and themes throughout the rest of your campaign.
Small Businesses Cannot Use Billboards
All businesses can make use of outdoor advertising. Many people associate big businesses like Apple and Coca-Cola with billboards, especially electronic ones.
But you can use this to your advantage. You can invoke some of their brand choices in your billboards. You can compare your company and establish how you are better than your bigger competition.
The Myths of Outdoor Advertising
Outdoor advertising is trickier than meets the eye. You do not have to get a big billboard if it is not appropriate. Consider the location in addition to size.
You don’t have to break the bank buying billboards. A couple of small billboards can be a good investment.
You won’t see success overnight. Monitor your campaign over a long period of time and adjust it based on results. Small businesses can use billboards, though they should be mindful that larger companies do.
Your outdoor campaign should associate with your indoor campaign. Hone your marketing skills by following our coverage.