Utilizing IPTV usage history to send out advertisements that will attract viewers' attention
First case of terrestrial affiliated broadcasting… Pay attention to cost-effectiveness and destructive power.
Now a day’s customers are Getting Targeted according to their Personal User Experiences. All
the advertising Channels are using AI to identify the customer Interest. customer-targeted TV advertisement.
Customer-targeted TV advertisements use IPTV usage history to send out customized
advertisements.
1. University student A lives with a dog. He is a lover of and turned the channel after driving VOD
with IPTV service. During the mid-term advertisement, I remember the broadcast I saw a little
while ago, and while I was thinking about buying dog supplies, the product advertisement
appeared on TV.
2. Office worker B has lost a lot of hair lately and is worried. After comparing hair loss pills on
three home shopping channels, I bought one. A few days later, a hair loss shampoo advertisement appeared on the car TV; disappointed by the lack of effect, and I decided to buy it.
[The PR = Reporter IPTV Channel] Identify the product that viewers want and send out an
advertisement. Targeted advertisements tailored to customers are expected to be implemented
on TV.
If You Don't Have A Specific Answer To This Question, You May Be In Great Trouble. What's
More, If You Answer Something Like " For Everyone" Or " Accept A Wide Range Of People," You Will Face Even Greater Challenges.
“Because If You Target Everyone, You Are Targeting Virtually No One” So Many People Say, ' Amazon Targets Everyone in the World. You Can Think Of It. SBS and SK Broadband signed a business agreement (MOU) to build such a system on the 4th. It uses IPTV viewer's data to send out different advertisements for each individual. For example, running shoe ads are exposed to viewers who frequently watch sports channels and cosmetics ads to watch beauty programs. This is because SK Broadband's targeting advertisement service ' Smart Big AD' (hereinafter referred to as ' Smart Big Add') was applied to SBS related channels.
The data used in the targeted advertisement is created by collecting the voice command history
of the SK Broadband Btv remote control and the usage pattern of the AI set-top box. Games,
podcasts, and home training on IPTV apps are also gathered as customized data.
When this system is applied, customized advertisements are automatically organized during
advertisement time. Since the actual viewing time and churn rate are recorded to calculate the
cost compared to the exposure time, the advertiser can efficiently organize advertisements
targeting only specific targets.
That doesn't mean that broadcasters are completely removing their hands from advertising. The
main advertisements are fixed, and other advertisements can only be placed on specific viewing
households.
For example, when Hyundai Motor's mid-sized car Sonata is broadcast as a basic
advertisement, the light car ray is exposed to the city hall furniture, which is predicted to be in
high demand for light cars. An official from SK Broadband explained, " Even if it is an advertisement of the same brand, it is possible to maximize the advertising effect by exporting different products depending on the situation."
However, the SBS channel has not yet been introduced due to the uniqueness of terrestrial
broadcasting, and targeting advertisements are applied to SBS Plus and SBS Fun E-channels
first. This is the first time that targeted advertising has been introduced to terrestrial
broadcasting. The terrestrial targeting advertisement that combines the characteristics of the TV medium
called mass media and the user usage pattern is expected to be an attractive proposition for
advertisers. However, on the one hand, there is a view that the effect will be insignificant due to
insufficient data compared to Online Targeting TV advertisements that use keywords or even
internet usage records.
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