For any company or brand, packaging is an essential component of marketing strategy. Almost everything we buy comes in packaging and is ready to open. Custom product boxes are widely used to fit your product perfectly. Will you buy a product with dull packaging? The answer is no, of course. So eye-catching packaging is most important to your products if you want to promote your business.
Here the thing is first impressions may seem trivial and insignificant, but they last. It takes less than 15 seconds for a person to form an opinion about the person they have just met and as little as 3 seconds to form an opinion of a product. Now you can consider your customers as a parent and your product yourself and you are trying to leave a good first impression
If you want to make a good impression on your customers then you can’t neglect your packaging. In this blog, we will learn how to customize box for product and boost your brand. Let’s get started.
Right Packaging Material
You have a choice of materials when you choose custom printed product boxes for your brand. If your brand wants light and inexpensive material for their custom boxes then they can order those boxes that are made of cardboard, corrugates, rigid, or kraft paper.
These boxes are eco-friendly and they will also reduce your production costs. They are sustainable and highly protective packaging choices for retail products.
Custom boxes for products not only protect the environment from toxic elements that badly impact the ecosystem but also leave beings’ health. When any brand gets the option of material choice it will make them more independent regarding their modes of production.
High-quality packaging materials have some benefits that are:
- Keep product safety and security
- Enhance the brand image
- Protect the environment and keep the green land
- Boost sales
- Increase the unboxing experience for customers
Create Quality Packaging
You are now convinced that good design and quality packaging can make a difference in how your customers perceive your brand. You will need to know about designing packaging that satisfies your customer’s expectations.
Firstly your packaging is to keep the product safe and secure. You should use the packaging that is:
- Functional
- Provide protection
- Aligns with the aesthetic style of brands
Your first job must be protecting the product and satisfying your customers. In a store, this will stand out and draw the attention. You can’t choose one that looks pretty packaging but doesn’t protect your products during transportation and storage.
Play With Colors, Sizes, And Shapes
You have multiple options including vibrant colors, varied sizes, and shapes to choose from depending on your business requirements and product demand. Don’t you think that if a marketer fits a large-size product poorly into small packaging, it will look unpleasant? What you can do in this scenario. You can avail yourself of custom product boxes. A product looks well organized when it is in a similar size of packaging.
There are different styles of boxes to suit your business. You can alter your box shape according to the product. It also features printing vibrant colors that enhance the visual appearance of a product. According to a study, customers will likely buy eye-catching packaging over dull ones.
Custom Packaging
Once you’ve picked the perfect type of packaging for your product, it’s time to start getting branding involved. Chances are good that you’ve invested an amount of time into creating your branding style, logo, colors, shapes, textures, texts, etc.
If you want your packaging to leave a memorable impression on customers, ensure it aligns with the branding guidelines you outlined in your style guide.
Catchy Printings
You can select catchy printings for your custom printed product boxes that can attract customers. You can print contact information and the brand logo on the packaging.
A logo can make your company a brand. It is a mark of professionalism. This way, you can stand out among others in a competitive environment. This colorful printing can develop more trust in the consumers. Printing is a powerful marketing tool to grab the attention of buyers.
Coatings
Coatings like laminations and varnishes are crucial for a soft touch glossy look and provide extra protection to the custom luxury rigid packaging boxes.
If you will keep an edible item in your boxes, you must go for a food-grade coating. You can include a Spot UV coating to prevent any harmful effects of sun rays.
Conclusion
Custom product boxes can be game changers if you use qualitative packaging material. They are economical and environmentally friendly. Printing and coating are also used to enhance the value of the products. You can easily differentiate your brand’s products from the rivals, shine them in the market, and grow your business.
By carefully considering the factors mentioned above, you can select the right custom product boxes that will help elevate your business and leave a lasting positive impression on your customers.
