Making decisions can be intimidating.
One wrong choice could go on to haunt you for a long time, or the right decision could have you set for life.
When making decisions for any business, the priority is to ensure all choices contribute positively towards brand status and growth.
An example of such a scenario is a web design company deciding upon its logo.
While logos seem like nothing more than symbols, these complicated shapes encompass a company’s entire service and represent the brand to its audience.
Although the options within logo design are limitless, a clear division can be made by categorizing logos into custom-made and pre-made designs.
Both types of logos have their set of features and benefits. Choosing one between these two can prove difficult.
Here are a few factors that can help brands decide which category will provide the best web design company logo;
Pros and Cons of Custom Logo Design vs. Using Pre-Made Logo Templates
What better way to resolve a conflict of choice than comparing each option?
Weighing between the advantages of disadvantages of each logo is a great approach for companies to analyze which option fits best to their requirements and criteria.
Here are a few pros and cons of each type of logo:
- Pros of Custom and Pre-Made Logos
The word custom in custom logos highlights a great advantage, businesses get the chance to ideate and experiment without a limit.
A customized brand identity provides an opportunity for brands to freely exhibit their values and create a design that is directed straight to their target audience.
The customization allows companies to be so specific in their approach that the logo ends up with a unique and fresh look.
More importantly, customization allows logos to be more than just a representative symbol.
In a custom logo, each element holds meaning and is added with careful consideration and intention.
Customized logos prove to be a great choice if a company wants to get a proper logo by exploring all their visions.
Finally, as businesses invest great time and effort into such a logo, they have the freedom to trademark their logo, which helps prevent counterfeiting.
On the other hand, pre-made logos present an ideal choice who require a logo without going through an extensive design process.
Pre-made logos are easily accessible and companies can go through several online catalogues to find and purchase a logo they find fitting.
Additionally, pre-made logos are done and ready to go so the process is not time-consuming. Such logos are available at reasonable prices so they prove cost-friendly for almost everyone.
- Cons of Custom and Pre-Made Logos
Trial and error in custom-made logos are good, but it is also a big disadvantage at times.
Due to increased design choices and making the logo from scratch, the process can take up a lot of time and drag on for an extensive period.
As customization requires building something entirely new, it is an expensive design option and requires companies to have a large budget.
Pre-made logos also have their issues too; they can easily get plagiarized, and often, two similar companies end up with identical symbols.
To add onto that, pre-made logos can not be trademarked and are more vulnerable to counterfeiting or getting their brand identity ripped off.
The Value of Originality and Personalization in Representing Your Brand
A tick mark is an immediate reminder of Swoosh by Nike.
The impact of Nike’s logo is to such a great extent that people appreciate the symbol’s presence on their products from the company.
Swoosh presents the perfect example of how the correct logo could personalize your brand to the audience.
Whether it is a custom-made or pre-made logo, an organization should prioritize originality.
The primary goal of logos is to give brands a symbolic identity; why is that necessary?
Because a logo helps people differentiate your brand from another.
Having a particular logo associated with you will always remind the audience of your services each time they come across the symbol or any similar shape.
Logos instills the idea of your brand into people’s minds by appealing to one of the five human senses, which are the eyes.
Therefore, interactions with brand identity are a sensory experience.
As a brand, it is vital to ensure your web design company logo is special, as the mind only remembers it if it can visually distinguish it from other symbols and shapes.
To further emphasize the importance of this choice, a logo is a significant asset of any brand as it lingers on the largest campaigns and the smallest products.
Beyond a store or online website, logos help a person trace the brand back to its service provider.
Due to these reasons, when deciding on a logo, a business should ensure that the symbol fulfills the mentioned requirements, or else it will have no impact.
Making an Informed Choice: Factors to Weigh in Logo Design for Web Design Firms
It is a given that any business will keep logo design requirements under consideration while creating their logo.
Nevertheless, a key detail that most web design firms forget during the process is that they are not just designing a logo but a web design company logo.
Above everything else, the logo must indicate that it belongs to a design agency.
As customers approach web design companies for their design services, the logo should ideally portray an example of what the brand’s design services look like.
If the logo contradicts the firm’s design services, it can feel deceiving to interested customers.
When choosing between a custom or pre-made logo, a web design firm must begin by exploring options through their budget to know what is available.
However, a priority should be securing a logo that does justice to the brand’s expertise and encompasses its values in a way that leaves a memorable impression on the audience.
Most importantly, companies should take time and carefully consider to find their ideal logo!