Chipotle Mexican Grill is ending a popular customer trick. This Monday, the popular fast-casual company began charging a 25-cent surcharge for a side tortilla.
Which was previously free upon request. On Monday morning, the chain’s app showed a $0.25 tortilla charge.
The complimentary tortilla has long been a favored way for customers to receive free food from the eatery.
Order a burrito bowl with the free tortilla for more food. Some others expressed their displeasure on social media. For example, “Chipotle’s Tortilla on the Side is no longer free..”
“Don’t talk to me, I just learned out Chipotle no longer gives a free side tortilla.”
don't talk to me i just found out chipotle doesn't give a side tortilla for free anymore
— a 🪱 (@angelfru1t) October 20, 2020
People Reached Out to Chipotle for Comment
During the ongoing coronavirus epidemic, order-ahead and delivery alternatives have become increasingly popular, according to CFO Jack Hartung in September. Because consumers aren’t watching them scoop the food, Chipotle personnel may be succinct in portion control, according to Hartung.
“We’re not regulating what the client is permitted to do, either in terms of volume or in terms of adding extra components,” Hartung added. “But our portion sizes are a lot more constant because there’s not somebody pointing at every single pan … the crew will see just the way that a client is looking at them and say, ‘Oh, I better put another scoop in.”
Tortillas Will Now Cost a Quarter, Which Some People Criticize
A well-known Chipotle menu hack is getting a free tortilla with a burrito bowl to construct your own JUMBO burrito with extra rice and beans. But Chipotle has noticed the working man’s desire to save money and now charges 25 cents for the extra tortilla. Some call this a high-level treachery.
your stock price chart looks like this and you decide to start charging 25 cents for what was the free tortilla on the side
that's it chipotle i'm becoming a socialist pic.twitter.com/cSAr5a4R1N
— jerry (@jerryxfeng) October 20, 2020
It’s easy to seem like the math lady meme by dissecting fast-food supply chains and pricing, but some say this is bad for Chipotle. In addition to being prosecuted in many states for labor laws and accused of punishing employees. Who called in sick during the epidemic, the company has participated in speculative buying. And offering to purchase struggling independent restaurants out of leases so it may grow. This is an extra quarter award to a firm that consistently puts profit before people.
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