If you want to know what to expect in terms of your website’s positioning in 2022, you can’t miss these eight SEO trends that we’ve put up for you. The time has come. What are you waiting for?
Artificial Intelligence
Artificial intelligence has revolutionized how consumers conduct searches and receive their results. Google’s Rank rain system is improving results pages (SERPs).
In this scenario, a well-known pattern is always evolving and changing. Ultimately, the algorithm’s progress will impact search results and website positioning. So follow their updates! We know that the number of clicks and time spent on a web page will be factors, but not how it works.
User Experience and Web Vitals
User experience is a trend you should consider from previous years, but it will remain so in 2022. Still don’t measure Core Web Vitals? These characteristics might help you assess a website’s quality. We summaries their parameters so you can learn more about them:
- LCP: Perceived loading speed.
- CLS [Visual Stability]: Page layout changes while loading.
- FID (First Input Delay): Time between user click and reaction.
Voice search evolution
Voice searches are now used to conduct 50% of all online searches, according to current estimates. When it comes to finding out information about local businesses or making purchases, Google, Siri, and Alexa have become more accessible voice search options. As time goes on, this change is predicted to continue.
The featured snippets are even more important in voice searches because they can be read without providing a list of results to locate the answer to the inquiry requested. When it comes to voice searches, how can you get the most from them? As a matter of fact, you must begin to develop your material in such a way that it enables users to ask and answer more specific queries.
Video as star content
According to well-known platforms like YouTube and Tikor, the video format is developing tremendously. There is no doubt that in 2022, you need to focus on expanding the amount of video content you provide and finding new ways to display it. Platforms like TikTok can help you attract new viewers because there are hundreds of specialized material on specific topics to choose from.
In addition, one of the most relevant search engines is YouTube, as we already know (and will tell you if you don’t). In addition, adding videos to your website’s content will assist keep your visitors there for a longer period of time. When did you begin developing these two platforms?
SEO Trends: Stricter link building
Any positioning plan must take link building into account, and we all know that you can’t just start developing links. Currently, the most prevalent strategy is to trade links, but Google is growing increasingly adept at spotting these trades, so you’ll need to be extra cautious in 2022. Buying links is a similar situation.
Those links that Google can identify as being paid or exchanged will be penalized. So, if you’ve been doing these things on a regular basis, it’s time to reevaluate your linking approach.
Featured Snippets and Rich SERPs
By now, it should go without saying that Google enjoys providing people with information about their search queries without them having to visit a website. Users may not enter the website if they are only interested in a few lines of text. This can be damaging.
That being said, you can benefit from this by getting a “0” position in the search results even if your website isn’t the first one shown. Conclusion? The “question and answer” material must be pushed hard enough to go to the “0” spot.
SEO for your local area
On our blog, we’ve already discussed the importance of promoting local SEO. If you haven’t heard of it, local SEO should be included in this list of SEO trends.
It is more common for people to hunt for products or services that are close to home in search phrases. Search results for specific places will also benefit from this change. Google My Business is a great place to start if you don’t already have one.
The EAT concept and value content with major extension
There’s no denying the need of high-quality material, but it’s also important to think about expanding it as much as feasible. In order for a piece of material to be shared, it needs to address multiple questions a user may have about the same subject matter.
With order to do this, the content must be well-structured, with each section using H2 and H3 headings to aid in navigation. It’s a lengthy but easy-to-read piece of text that focuses on the user’s primary question.
If you’re not familiar with the term “EAT,” we’ll go over it with you. If you’re not, don’t worry. It is a metric used by Google to determine how trustworthy, credible, and authoritative a piece of material is. People who understand and can answer the user’s questions in the best possible way are what Google is looking for. You’ll need to start balancing quantity with quality in 2022.
Once you’ve reviewed these eight SEO predictions for 2022, you’ll be better prepared to confront the new year and revise your plans if any of these predictions come to fruition.
