In the digital era, making your website more customer-friendly is gradually becoming more challenging and significant as well. With a large chunk of customers turning into the first contact point of businesses, companies need to strengthen their relationships to develop brand loyalty. Now, what’s the easiest way to do this? A user-friendly design should be at the forefront but there are other personalization concepts to consider.
With cross-border selling catching up really fast, a multi-language website can transform your business. It is also important from the point of view of competition. Think about your market size and the primary countries of operation before you plan to move ahead with a website that offers views in different languages. Ask a WordPress development company in India and you would know how such websites may bring big business.
How will your website benefit from viewership in different languages? Here is what you need to know:
1. Creating a competitive advantage
With economies around the globe becoming more precarious, businesses need to differentiate themselves to stand a chance; it is especially true when you are dealing with competitors and trying to gain an advantage. Thanks to websites that incorporate multiple languages. Such websites are not only cross-border sales for e-commerce stores as businesses are all set to become online.
2. Enhancing search engine visibility
Search engine visibility is largely dependent on the content that users need in their language. So, a Spanish speaker and a Dutch speaker will search for content in their respective languages; especially when searching for products and services that are available to buyers in countries where their language is dominant. Apart from this, people often search for content in their native languages as they are more familiar with the related terminologies. For instance, the key features of a washing machine might have more relevance to native speakers living in another country. Hire a dedicated WordPress developer if you are trying to expand your reach to different countries.
3. SEO-friendly website
Websites in multiple languages also make websites SEO-friendly. The more languages on your website higher is the chance of consumer viewing, which may eventually impact your sales and revenue. So, if you have been attempting optimization locally, it’s equally important to cater to customers who need to browse a website in different languages. But you need not only translate the content into different languages but get it indexed for search engine result pages. It may also mean translating the metadata, and the URLs with subdomains and sub-directories and making them language-specific. Once the website is structured for search engine bots, you have a seamless solution.
4. Make communication precise
Even if users in other territories are well-versed in English, they may still have limitations to comprehend the content, especially when securing information about technical products or services. By incorporating localized language, you can communicate the information to native speakers of various languages. The translated content is more effective when the information pertains to prevailing laws.
5. Cost-effective marketing
Times have changed and so are the marketing tactics of websites. With a multilingual website, scaling your internal marketing strategies is easier. Research reveals that marketing a website in multiple languages generates 3X leads compared to traditional marketing tactics and is naturally more cost-effective. Hire a WordPress developer in India to get a multilingual website and port your website to other countries.
6. Improve user-experience
The visitors to your site are likely to feel more comfortable reading it in their native language. When customers’ interaction with a website is positive, they are more likely to convert to paying customers. If you are trying to improve the user experience with a website that is translated into multiple languages, you must make it fully multilingual and not parts or portions of it. When offering a website in a few languages, you must cover all the content to make the readers feel that they are being supported by your products and services. Such efforts may remain largely unsatisfactory without web development outsourcing through which you can access skills and resources to truly improve the user experience.
7. Elevate brand image
Businesses today need to flex in several different ways to impress their customers. So, making your site available in different languages reveals your brand as expansive and well-grounded. These qualities associate your brand image with the best players in your industry and reveal your professionalism.
Are you ready to expand your website to different corners of the globe and attract countless new audiences? Partner with the best WordPress developer offshore to enhance your international presence and allow more customers to engage with your brand.
