Using search engine optimization (SEO) techniques can be a great way to get more traffic to your business website.
However, it will be a lot harder if your competitors know some keyword tips and tricks that you don’t. While SEO has changed a lot over the years, it’s still very important to pay attention to keyword usage.
Using keywords on your site can help Google to understand what your website is all about and can lead to an increase in search traffic.
Unfortunately, it can be tough to find and use the right keywords for your business website.
Fortunately, we’re here to help. Here are 5 keyword research tips that your competitors don’t want you to know.
1 .Use Keyword Research Tools
When choosing keywords for your website content, remember that you shouldn’t rely on guesswork.
Make sure that you’re using SEO keyword tools to find keywords that will have a great chance of driving traffic. Keywords that you choose to target should have good search volume and should be low competition and relevant to your industry.
There are many online keyword tools available that you can use to search for keywords. You can find suggestions for possible keywords to target based on the topics you’re interested in or that are related to keywords that you’ve searched for.
You’ll want to consider using both paid and free keyword tools to find keywords to target. Not all of the keyword tools out there will cost money to use.
The Google Keyword Planner in Google Ads can be helpful for finding keywords to target. Google Trends can also allow you to track the interest in certain keywords over time and to get good ideas for your content. You may also want to check out The HOTH’s google rankings checker as well.
By using keyword tools, you’ll learn which keywords are best to spend your time, energy, and money on. You’ll avoid wasting valuable resources on keywords that aren’t likely to help you get new website traffic.
Steal Keywords From Your Competitors
Many online keyword tools allow you to check which keywords a certain site is already ranking for. Doing this for your own site can be helpful. It can give you an idea of how well your keywords are already doing in search engines and can help you track changes over time.
However, using these keyword tools can also allow you to find out what keywords your competitor’s websites are ranking for as well. Plugging one of your competitor’s websites into a keyword tool can allow you to discover which keywords they’re ranking for and which topics they’re writing about.
Finding out what keywords your competitors are using can give you a lot of great ideas for which keywords that you should be targeting as well. If you successfully rank for those keywords, you may also be able to pull some of their traffic away from them.
3. Focus On Long-Tail Keywords
One of the most important things to remember when researching keywords for SEO is that you need to focus on long-tail keywords whenever possible.
Using only “head terms” that are one or two words in length can be a mistake. A head term is a fairly general keyword such as “books” while a long-tail keyword is something more specific such as “most popular science fiction books”.
You should aim to use a combination of head terms and long-tail keywords when planning your content, skewing towards long-tail keywords.
Head terms will often have high search volume but will also be highly competitive. It can be incredibly difficult to rank for these terms that are broader and you can waste a lot of time and resources trying to get traffic for them.
As an alternative, you’ll want to look for phrases and long-tail keywords that are searched for often but that still have a relatively low amount of competition. Be sure there is at least some traffic for the long-tail keywords you target.
3. Use Localized Keywords
For businesses that serve customers locally, it’s a great idea to build a list of localized keywords that relate to your city or region.
You’ll want to think about what someone in your area might be searching for to find services like yours. Someone looking for a dry cleaner in Indianapolis, for example, may search for a keyword such as “dry cleaning service in Indianapolis” or “Indianapolis dry cleaner”.
Creating a list of keywords that covers locally relevant terms such as these and that also relate to your industry and services can be very helpful. When you do this, Google and other search engines will show your site to more people in your local area.
You’ll want to use this list of local keywords and ensure that they’re on your website pages and in blog content. This will help you increase traffic to your website.
5. Answer Customer Questions
It’s also a great idea to use questions-based keywords. Be sure that you’re thinking like your customers and clients and considering what answers they may be looking for when using search engines.
Keyword tools can help you find questions that you can use as keywords. You can also use Google Suggest features by beginning to type a phrase into the Google search bar and seeing what phrase it completes a sentence with.
It can also be a great idea to check out forums for your industry or to check sites such as Quora and Reddit to see what people are commonly asking about in your industry.
While you’ll still need to verify that there is sufficient search volume and low competition for any Google SEO keywords that you find, these tools can help you get some good ideas for the content that you create. You may also want to consider building content around certain questions or using FAQ pages to answer multiple questions at once.
In addition to helping you get more traffic from traditional searches, targeting question keywords will also help you to get traffic from more people who are using voice search to find information online.
Improving Your SEO With These Keyword Research Tips
If you want to catch up with your competition, be sure to use the keyword research tips and tricks listed above. Targeting the right keywords is a big part of creating a winning SEO strategy, so make sure that you don’t underestimate its importance.
Searching for more helpful SEO tips and advice? Read over our blog now to discover more useful articles and guides.
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