When brainstorming ways to improve your business, promotional merchandise should be on your list. Branded swag is an easy marketing tool that helps build brand image, awareness, and loyalty.
Considering custom swag for your business? Keep reading to learn more about it and why investing in some is an A+ idea!
What Is Swag?
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Swag is another word for promotional products that contain a company’s branding. Companies can give swag to employees, customers, potential clients, suppliers, or other businesses to use.
The possibilities of creating swag for your business are endless because you can add your branding to any item you wish.
Check out Axomo’s custom swag store for options: https://axomo.com/custom-swag-options/.
1. Consistent Exposure
By handing out custom business swag, you’re creating indirect exposure to your brand for years to come. People often hold on to their swag for several years. Because of this, every time they wear or bring an item out in public, they introduce new people to your brand.
This builds brand awareness by making your brand more visible and giving people an opportunity to talk about it in a more natural setting.
2. Positive Brand Association
Handing out swag items creates a positive experience. After all, who doesn’t like free stuff?
By using branded items to create this experience, people will carry over that perception of the brand itself. This builds a more positive brand image.
3. Builds Customer Loyalty
Providing customers and clients with high-quality branded products is a stepping stone to forming a strong relationship. Customers who feel valued are more likely to develop brand loyalty and choose your brand over competitors.
4. Encourages Employee Engagement
Swag isn’t only for customers and can be an excellent way to boost morale amongst your employees. Gifting your employees with custom corporate swag can be a nice touch that leaves them feeling appreciated.
Consider creating custom swag bags for new employees during onboarding for a warm welcome to the team. For team-building events, meetings, or incentives, having custom swag boxes with items employees can choose from will keep them excited and engaged.
5. Promotional Opportunities to Generate a Buzz Around Your Brand
Having customized swag opens the door to several promotional opportunities.
Great products provide an excellent photo opportunity for your business’s social media accounts. You can even take it one step further by doing an online giveaway to generate a buzz around your brand.
At in-person events, your swag can be included in gift baskets, prizes, or raffles to promote your brand locally.
Build Your Brand With Custom Swag
Custom swag is an easy way to build a positive brand image and promote your brand without having to pay for expensive advertising. Use high-quality items for your swag and people will hold on to them for a long time, helping you build a brand that lasts.
For other tips on how to make your business more successful, check out our business page.
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