If you’re not among the 87% of marketers that uses email to build their campaign, you’re putting your business at a huge disadvantage. Email is one of the most widely used communication systems in American offices. Small business emails generate clicks and traffic by linking to your website and inspiring action.
But what are some of the biggest benefits of email marketing with windows server hosting? Read on to learn some facts about this strategy that you should know and to start growing your business the right way.
1. Proven to Have a High ROI
Research from 2020 found that businesses make $42 for every dollar spent on an email marketing campaign.
This empirically high ROI means that the investment will always be lucrative and that growing a business will be easier than ever before. Assuming that you have a well-thought-through content marketing strategy and target the right consumers, you’re going to make a guaranteed profit.
2. It’s Easy to Target Individuals
Strategies like social media marketing and Google Ads target a specialized audience consisting of people in specific demographics. This is ideal for businesses looking to figure out who their target audience is. However, once you see what clicks convert the most, you can then list consumers that showed interest in your products but didn’t make a purchase.
Those who left items in their cart or filled out the contact form in your lead magnet are good candidates for a direct email. They’ll remember the cart they abandoned or see that you came back to them and care about their business. Singling them out makes a purchase more likely.
3. Potential Customers Feel Important
Did you know that 37% of consumers are more likely to invest in a company that sent them personalized information? Email marketing makes this easy because you can simply insert the recipient’s name into a template. This shows consumers that they’re special enough for your business to remember their name and makes them feel valued.
4. You Can Run Promotions
Running promotions that give people free trials and discounted rates is challenging on a larger scale. After all, offering a free week of services to the hundreds of people that follow you on social media is going to cost you a lot of money. It also will probably have a low ROI since not all trial users will continue to pay for your services.
However, if you find people that are sure to love your services post-trial, the ROI will increase drastically. This is especially true since the trial will be an exclusive offer to certain people rather than something afforded to all.
Reap the Benefits of Email Marketing Today
While there are a lot of ways that you can reach your target audience, email is one of the best. It allows you to single out the best possible customers and get in touch with them directly, ensuring that they’ll know their importance to your business.
Now that you know the benefits of email marketing and why it’s a good investment, it’s time to get started. Check out the ‘business’ and ‘tech’ tabs on our home page for more digital marketing strategies that can help your startup to grow.
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