Did you know 75 percent of online shoppers make a purchase decision largely based on product photos? Or that inaccurate photos are responsible for 22 percent of ecommerce returns?
As an ecommerce business owner, you certainly know that product photography is central to what you do. Customers aren’t going to buy something they can’t see or don’t know how it looks.
However, not all product photos are the same. You can point your camera at your product and capture a photo, but the result might not be far from perfect.
So, then, what makes a great product picture?
Read on to find out!
Excellent Picture Quality
When shopping online, you’ve probably come across product photos that are blurry or grainy. Maybe you weren’t even able to zoom in and see various features clearly.
What did you do next? Our bet is you didn’t purchase the product. That’s what poor-quality product photos do to prospective customers.
Even with this experience, some online store owners still go ahead and publish poor-quality product photos, assuming that customers will overlook the quality. Here’s the truth. It doesn’t matter how magical your product is. If a buyer has never interacted with it before, they will likely skip the purchase because the photos didn’t give away much information about the product.
Ensure your product pictures have excellent quality. This is achieved when you use professional-grade cameras to take the photos, not your regular smartphone.
A Fitting Background
A fitting background can accentuate your product. The challenge lies in finding the best background for your product.
While most ecommerce products will have a plain background, you don’t have to follow the same pattern if the nature of your product calls for a different background.
For example, let’s say you’re selling shoes online. A crisp, white background will do just fine in most instances. But what if your business sells off-road and camping equipment? You want to place the product in its natural habitat, so you have to hit the outdoors and find a fitting background.
But, hunting for the right location can be time-consuming and expensive, especially if you have a range of products. Worry not! These days, it’s easy to remove background from an image and replace it with another, all with a few clicks.
Great Lighting
Professional camera? Check.
Background/location? Check.
The only thing remaining is great lighting. High-end cameras will try to compensate for the lack of adequate lighting when you take a photo in the dark, but this isn’t what you want when you’re capturing product photos.
Even when there’s enough natural lighting, you might still need additional lighting. Thankfully, there’s studio lighting equipment you can use.
If taking great product photos is starting to sound super expensive, it’s because it is. You, however, don’t have to invest in them. You just need to hire a professional product photographer and they’ll come will all the equipment!
Capture Great Product Photos
Great product photos sell. It’s as simple as that.
Business owners know this, but some don’t want to invest in great product photography. But for those who do, they end up with photos with great quality, excellent lighting, and a great background.
There’s more to learn about business and ecommerce on our blog. Read on!
Read more: Why Do You Need a Duplicate Photo Finder?
