Marketing plays an important part in the operation of any company. Today, company owners that follow helpful digital marketing data realize that marketing may improve their ROI and client growth.
Like conventional marketing, its digital equivalent includes strategic planning. Business owners may quickly contact many individuals and create a loyal client base while still profiting considerably.
However, digital marketing statistics need to be acquainted because digital marketing may be difficult for a company owner or entrepreneur if they do not know the necessary variables.
Therefore, we offer you these 15 important digital and video marketing statistics to supercharge your planning. You will be able to learn about the most essential elements of digital marketing nowadays.
Table of Contents
15 Surprising Statistics About Digital Marketing in 2021
1. 91% of Marketers are Leveraging Content Marketing
Content is the king for engagement. You’ve undoubtedly heard this a million times already, and if the current trends continue, you won’t stop hearing it soon. As it turns out, 91% of marketers’ plans include some form of content.
It is evident that many marketers utilize content, but only a few appear to know how to use it correctly. Only 9% of marketers are happy with their content strategy, while nearly 38% believe that they are on average. That is why content marketing is so essential and must be comprehended correctly.
2. 56% of Marketers plan to Introduce Videos in their Marketing Play
Video content is becoming more popular with marketers, and rightly so. Studies and researches have shown that videos may be properly used as one of the best digital marketing strategies. That’s why so many marketers already intend to incorporate videos in their 2021 marketing strategy. The figure stands at 59% as we write this post.
3. Average Cart Abandonment Rates Stand at 69.57%
The average desertion rate of the shopping basket of 69.57% is worrisome. A part of these individuals alter their views for different reasons (excessive charges, difficult check-outs, or the like), but the reality is a little more reassuring.
That is, these individuals don’t leave their carts owing to bad service. Instead, they just shop online and do price comparisons, failing to check out their basket.
4. 17% Customers may Abandon a Brand after just a Single Negative Experience
When it comes to buying, nowadays consumers benefit from a range of choices for almost every product or service. It thus makes sense for a large number of consumers to leave a brand at a time.
All client experience and social media marketing statistics indicate that approximately 17% of clients abandon a business after just one poor encounter. If there are many negative encounters, the drop rate will rise to 59%.
5. Google is the King for Organic Traffic Generation
It’s hardly surprising that Google dominates the search engine industry. But one of the most interesting realities about digital marketing is how hopelessly its competitors lag behind it.
Baidu, Bing, and Yahoo, which make up 15 percent of the overall market, are the three most utilized search engines, leaving the remaining 1 percent to the remainder, such as DuckDuckGo.
6. Conversion rates on Mobile Stand at 1.82%
Mobile traffic is currently more extensive than ever, and there is no evidence that this stat will decline soon. However, mobile conversion rates are considerably lower than on desktop devices.
At 1.82%, they account for almost half the desktop price. It is not clear why that is the case. But relatively tiny displays may be the most probable cause. The small display makes it tough to manage the purchasing procedure confidently.
7. Twitter Users are Around 26% More Likely to View Ads
Twitter visitors tend to see advertisements more often than users of other social media sites. As statistics on social media advertising indicate, Twitter users have a 26% better chance of seeing an ad than other platforms.
If this information is to be taken advantage of, remember that Twitter has a comparatively low 0.048 percent conversion rate. Subjects such as alcohol, higher education, and hotels are the most engaged content domains.
8. The 25-34 Year Age Group forms the majority of Facebook Audience
Digital media data show that the biggest portion of the Facebook audience is made up of adult men. They represent about a quarter of the total user population on the site.
The 18–24 male demographic with 14 percent is not too far behind. There is a lower female user population, with adult women between 25 and 34 representing 13% of the overall user base.
9. The ‘Buy’ Button in Advertisement Enhances the Chances of a Successful Conversion
The smallest details may make a difference, yet a purchase button isn’t a little feature. The purchase button may significantly boost purchases. It benefits you as well as a customer.
According to data from social media marketing, many consumers believe that a purchase button helps. Namely, if there was a purchase button, 13% of them would buy through social media.
10. B2B Marketers Prefer Quality of Content than Quantity
Most B2B marketers realize that the quality of content determines how effectively it sells. For this reason, the data on content marketing indicates that 70% of these marketers are more concerned about the quality of content than quantity.
However, going a little further into data, we can find that accuracy of information is the highest priority for B2B content. The overwhelming majority of 94 percent believe their material to be crucial.
11. 18% Marketers Consider Emails as an Excellent ROI Generation Medium
An e-mail has an old and inefficient reputation for whatever reason. The reality is that people who denounce “email is dead” are extremely devoid of the basis. Those who enter marketing-related data of the IT sector often forget that email marketing is still there for some reason.
Almost one-fifth of marketers get great results from their email camps, according to the email marketing data. Only 4 percent, by comparison, indicated they had extremely bad ROI from email marketing.
12. Account-Based Marketing Has Exceeded the Expectations of 69% Users
Many marketers have discovered a connection between ABM and good outcomes. As ABM users report, 69 percent of marketers believe that ABM has met or surpassed their expectations.
13. 12% Search Queries Include Rich Snippets
Featured snippets are a little crazy in the SERP ranking. They offer everyone in the top 10 results the opportunity to slide to the top of the page before the first result.
As things currently, just a fraction of queries lead to a highlighted snippet. According to internet marketing statistics, these snippets comprise just 12 percent of the queries.
14. 68% Individuals Learn About New Products through Videos
Short films provide several benefits. One of the biggest advantages is the ability of the video to rapidly demonstrate all essential information. According to productivity data, most individuals don’t want to spend time if there is a better method to get information.
Some intriguing digital marketing statistics show that short videos perform better in this manner. The most telling is that almost 70% of consumers want to know about a product by viewing a short video rather than reading it.
15. 54% Marketers rely on Live Video Format for Connecting with their Audience
Video is one of the most lucrative marketing mediums you can employ. But live video is gradually rising to the previously recorded level of power, even threatening to surpass it. Almost 78% of the companies who utilize it have already praised its efficiency.
Although anything fresh is worth learning in the marketing world, live video is worth knowing. That is why this is one of the most helpful marketing statistics. In addition, that’s why 54% of marketers have previously tried it.
Conclusion
Marketing is a difficult procedure to deal with. The use of specific guides by professionals is essential for learning how you may manage the marketing of your company.
The following digital marketing statistics have been thoroughly examined and chosen to provide you with a better understanding of what digital marketing has to offer. As a brand owner, digital marketing is the best method to assist your company makes a big jump to success.
