Managing an online store requires technical knowledge. You will use many tools and software to manage the customers, cash flow, and orders which may seem intimidating at the start. Moreover, you need the set of proper tools to stand out from the millions of competitors on the internet.
Many businesses hire experts, and some even outsource the task to focus on the core operations. This is unnecessary if you don’t have resources. Let somebody else manage the store for you. You can use modern tools and technology to automate tasks with only a few clicks.
Here are some essential software and tools for eCommerce stores that will help you manage the store and increase efficiency.
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Shopify
Shopify is the widely used tool that takes care of almost everything an eCommerce site requires. You can build your store with simple drags and drops. No confusing HTML or JavaScript codes will make you hire a developer. Moreover, there are built-in tools to run a campaign on various platforms such as Facebook and Google.
Search engines love the sites build on these platforms since they are easy to load and index. You can integrate numerous payment gateways to accept payments from a global audience. However, the price is relatively high, but you can take loans for bad credit with no guarantor on benefits to cover its cost.
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BigCommerce
Similar to Shopify, BigCommerce is a popular platform to build an online store with endless features. You can create a website quite easily with the same drag-and-drop mechanism. Plenty of third-party apps are available for seamless integration.
The layout is beginner-friendly which makes it ideal for new businesses. You can use some storefront conversion methods as well, such as digital wallets and coupons. The analytics tools provide a comprehensive analysis of site performance and product management.
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JungleScout
JungleScout is the ideal tool for the new sellers on Amazon, the largest marketplace on the internet. It will help you start selling on the platform with product research and launch. You can easily find the user requirements and the popular products in the category with its help.
You can use it for Amazon SEO with keyword analysis for product-related content. It will help you keep track of the various aspects that include revenue, daily sales, and individual product performance. The educational resources are free for the users to learn in detail about the tool.
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3dCart
Another tool to build your eCommerce site with some intuitive features that make it stand apart. 3dCart offers more than 100 payment processors and over 200 built-in tools. These are enough to help you build an online store with a high-converting ratio.
It also provides 50+ themes for the website for free to make the store look visually appealing. The website builder is SEO-friendly that will help with your SERP ranking. However, the advanced customization will require some knowledge of HTML and CSS.
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WooCommerce
WordPress users don’t need to worry about the eCommerce functionality of their website because of WooCommerce. This software is the most popular among WP users to make an online store without spending anything extra. It is free to use with a simple user interface.
The premium features may require an upgrade from the free plan. Nevertheless, you can use the free version for the basic features. Unlike the first two tools in this list, you don’t get the drag-and-drop feature to build the website.
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ProfProfs Help Desk
The eCommerce stores lack the touch of human assistance that makes traditional shopping a better alternative on some occasions. To bridge the gap, you can engage with the customers to solve their queries and clear any doubts. ProfProfs helps the site owner efficiently respond to the customer’s email.
It makes tracking the user request simple and efficient. All the queries, doubts, and other communications are in a single space for collaboration. You can measure the performance of each employee while they interact with the customers.
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Magento
Magento is an all-in-one platform to build and manage an eCommerce site. The platform uses a series of modern technology to create an efficient store for the customers to shop. It will help you interact with the users and solve their queries as well.
Inventory management is among the best in the industry, with extensive details about the products. You can use it for a comprehensive analysis of the site’s performance. These analytics can be used to create a strategy and alter the existing plans.
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MailChimp
MailChimp allows users to create targeted campaigns to promote their products through email campaigns. You can send the users notifications about the latest product launch and when they are back in stock. It will automate the whole process to save time and effort.
It is ideal for businesses of every size for automation and advanced analysis. You need to connect the website with the tool to use its features. Moreover, you can use it on your smartphone and integrate hundreds of applications.
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ReferralCandy
Referrals are one of the most cost-efficient methods to reach potential customers and make sales. It increases the word-of-mouth promotion that makes the existing customers the marketers. You can use ReferralCandy to manage and track the referral program with different types of incentives and rewards.
Your customers will receive individual referral links that connect them with the new members. eCommerce stores can offer some discounts or coupons for every successful referral. It ensures only the customers that make sales receive the rewards.
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BetaOut
The customer data that includes their personal information purchase history, and behavior on site is precious. With the help of BetaOut, you can easily store and find every bit of detail associated with the customers in a single database. You can use them for marketing campaign and strategy purposes.
Conclusion
To sum up, you can streamline almost every process of your eCommerce site with some tools. It will help you improve productivity, efficiency, and user experience. You can manage these tasks without much trouble or hire someone to devote your focus to some other essential tasks.
