In the U.S, there are around 60,138 bars which means owners must find creative ways to cut through the noise.
Consumers are always on the hunt for a new watering hole, and you can use this desire as a starting point for your marketing strategy.
“But how can I do this?” You ask.
Luckily, we’re here to help. Here are 10 awesome ways to promote your bar and pub.
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Be on Social Media
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One of the best ways to promote your bar is by setting up an account on multiple social media platforms. This is an effective way to engage and update followers about your latest promotions.
Also, host a contest where consumers post a photo at your bar and the winner gets promotional swag. For instance, this one is perfect for bars and other with pint glasses.
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Run Happy Hours
Aside from strong bar branding, owners should run a Happy Hour on weekdays. This lets you make a profit on slower nights while raising awareness of your brand. And post about Happy Hour on social media.
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Host Karaoke Nights
Struggling with bar promotion ideas? Then, throw a karaoke night. This is a fun group activity which guarantees more sales.
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Launch a Theme Night
Launching a theme night is an effective addition to your marketing strategy. Experiment with different types to encourage large crowds. For instance, host a Tiki night for an exciting evening.
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Get Involved With Your Community
Making an effort with your community helps promote your pub. You could sponsor a kid’s sports team or have a booth at your local fair. This lets you reach a wider audience.
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Start a Blog
Running a blog is fantastic for pub promotion. Update followers about a new night or a funny event that happened at your bar. And post these on social media to gain traction.
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Screen Live Sports
There’s no greater match than beer and sports. To capitalize on this, hang a large screen and play a variety of games. And offer cheaper snacks like chicken wings or fries to drive sales.
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Hire Musicians
You should also promote your bar with live music. Ask local musicians to play and bring their friends. Also, host slam poetry nights to attract a crowd.
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Run Loyalty Programs
Create a loyalty program to encourage repeat customers. If your demographic visits frequently but spends little, then set up a visit-based program. But if you have less frequent consumers who spend more, run a points-based system.
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Host Trivia Night
Nothing draws crowds like trivia night. Let customers play for free and offer a prize for the winner. You can also choose between general or specialized categories.
Promote Your Bar and Pub
Hopefully, you now know how to raise awareness of your bar and pub.
Promote your bar via social media and your blog to grow your following. You should also host a selection of nights to attract crowds. And run Happy Hour or hire musicians to entertain guests. Good luck!
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